Just like every year, the Cosmétagora show organized by the SFC (French Society of Cosmetology) on January 10-11 celebrated cosmetic formula innovations. They are all sources of inspiration for brands, both in terms of product design and marketing concepts. What were the keywords at this 9th edition? Protection, antipollution, naturalness, environmental responsibility… and a real domination of light textures like serums and gels…
The long queues at the entrance were there to prove it: Cosmétagora is one of the most awaited and popular events in the cosmetics world. The current trends had been unveiled in the area dedicated to the presentation of the formulas competing for the fourth Cosmétagora Formulation Award. 50 laboratories had entered the lists. CosmeticOBS has chosen to start by introducing the four formulas rewarded, and then all the others (in the alphabetical order of the laboratory names, using their own pitch).
Rewarded formulas
Azelis – 1st prize
Forget about average masks, annoying applications, endless rinsing… Discover the new beauty gesture that will totally magnetize you!
The method is simple: apply the magnetic mask on your face and leave it on for 5 to 10 minutes. That is nothing new… But you will understand this revolution when you remove it! No more need to leave the tap open for 20 minutes to get rid of it. Just wrap the magnet supplied in a paper tissue and slide it above your face. The film formed by the mask is taken off, as if by magic, leaving a protective serum on the skin, which can be massaged or removed with a cleansing …
