Founded by Michel Caffon, ID Scent has developed fragrance papers with a strong afterglow. A more sustainable alternative to the mini bottles offered to consumers.

“This company responds to the growing demand for more environmentally friendly fragrance samples. The combination of Aptar’s global presence and iD Scent’s unique capabilities will enable even more collaborations to serve our customers’ sustainability goals. This partnership reinforces our commitment to a more circular economy, where packaging materials can be easily recycled,” said Marc Prieur, President of Aptar Beauty.

For their part, Maxime Caffon and Julie Naso, co-managers of ID Scent commented: “We are proud to have succeeded in meeting our challenge, the result of our brotherly complementarity and our close collaboration with our entire team! We are delighted with this partnership with Aptar, as its commercial and industrial power combined with our know-how will allow us to accelerate the indispensable ecological transition of the international sample market.”