Until now, this darling of our make-up was not very pretty to look at… That will change in September. Jewelry bottles, inlays of real lace, precious sheaths decorated with flowers or Art Deco frieze, brush evoking the curves of the female body… the brands of luxury cosmetics take hold of this essential to make it an object of resolutely feminine desire.
If mascara is the most loved and used make-up products, its look, we must admit, did not unleash passions. Powerful and functional above all, it was not an object of fascination. Not the kind of product we were proud to display. It must be recognized that its ergonomics, important, is not always compatible with the aesthetic side. But in September, its technicality is combined with refinement. It becomes a real tool arty with sensual curves, combining design and beauty. An overview of the most elegant as well as the most audacious creations!
The most refined novelties…
The first one comes back to Lancôme with Grandiôse Mascara Effet Cils Déployés (10 g, 31,50 €, from August 25th). Its two main originalities: a"swan neck" stem that adapts intuitively to the morphology of the eye, avoiding everything that can hinder the fluidity of the gesture (cheekbones, nose, brow arch). It simplifies the mascara application gesture, allowing to reach the smallest lash, literally in a twist of the hand. The second originality lies in the voluptuously rounded bottle whose deep black stretches in a subtly smoky gradation. Lancôme's emblematic rose unfolds in a semi-transparent weightlessness, giving birth to the stem itself. Small plus: with …
