In cosmetics, the container is as important as the content. Mintel, the trend forecasting firm, has taken stock of the latest trends in skincare packaging. On the menu: new technology, recyclability and minimalism.
Mintel has identified four key trends
Transparency and technology
“AI will help simplify many aspects of the cosmetics packaging manufacturing process and help customers get the most out of their products,” comments Mintel.
In particular, new technologies will help brands to better communicate their commitment to the environment. “Bastille Parfums uses AI and RFID technology to achieve total transparency on its fragrance products. Its Eau de Parfum Paradis Nuit now features a QR code on the bottle that users can scan to find out the full life cycle of all the ingredients contained in the bottle, including their origin, the names of the companies that produced the packaging, and the bottling date.”
Simplicity at its best
The “quiet luxury” trend is also taking hold in the packaging sector. Some suppliers offer sophisticated packs, but with a simple design and as few materials as possible. The aim is to emphasize efficiency and functionality rather than superficiality.
Recycling incentives
Encouraging consumers to recycle packaging is gaining in popularity. One example is Charlotte Tilbury, which offers its customers the opportunity to fill in an online form to receive a free return label and a 20% discount.
For the time being, these initiatives are …
