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Wednesday, March 27, 2024Pack

Restoring the gift to its rightful place

Redonner au "gift" ses lettres de noblesse

In the great packaging family, I ask for gifts. This branch covers all kinds of boxes and promotional items. And over the past few years, PM Studio has been shaking up the industry with ever more innovative and aesthetically pleasing concepts. CosmeticOBS caught up with Patricia Stranick, the company’s co-founder and CEO.

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~ 3 minutes

Perched on the top floor of a building on rue Jean Mermoz, is one of PM Studio’s two Parisian branches. As soon as you step through the door, you’re given a lesson in style: designer furniture, a glass roof, a breathtaking view over the rooftops of Paris… Are we really on the premises of a packaging company?

The answer lies in the CEO’s office, which doubles as a showroom. Throughout the room, PM Studio’s finest creations are on display… a feast for the eyes.

A young company… with high standards

“After a two-year assignment in the gift industry, I was contacted by Raphaël Cohen, President of RC Group. His company was already meeting all the needs of beauty and retail companies (POS, merchandising, window displays, photo shoots, retouching, etc.), but it didn’t have a branch dedicated to promotional items. So we decided to join forces to create one, on condition that we could deconstruct the business model,” says Patricia Stranik. “Three years later, we merged with a German group, PMFF, which handles the entire logistics/ERP/IT side of the business with the utmost rigor.”

Although PM Studio is a newcomer to the packaging world, the results speak for themselves. …

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