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Tuesday, February 20, 2024Pack

Texen Beauty Partners launches a new eye brush

Texen Beauty Partners lance un nouveau pinceau pour les yeux

Having imagined a modular tool for face make-up, Texen now applies the same concept to the eye area: the Multi Intensity Brush Eyes. This double-ended brush can be used to apply eyeliner, eyeshadow or concealer.

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“We’ve developed this double-ended brush with a modulable brush and a fixed bevelled brush designed to apply a dense, ultra-defined line of eyeliner. On the other side, the oval ferrule allows for variable angles and positions. Apply a neutral base on the mobile eyelid, shade, widen the look, darken the hollow of the eye, blend, blur… all the gestures of an eye make-up routine can be envisaged, whatever the shape of the eye or the texture of the skin,” explains Texen. “This unique tool guarantees a make-up result that would have required five brushes of different shapes and densities.”

The Multi Intensity Brush Eyes can be used in all types of materials and decorated on request.

Unveiled at Paris Packaging Week 2024, it has just received an IT Award (accessory category) from Makeup in Los Angeles

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