All this data is derived from the analysis of consumer behaviour. “It’s valuable information that can help brands to develop products that are better adapted to the needs of their target audiences,” says the agency.

Here are the three main trends identified by Mintel.

(My) knowledge is power
There’s no longer any question of tiring yourself out to get beautiful skin! The general public is determined to use new technologies to find solutions to their problems.
The beauty landscape is increasingly influenced by informed, empowered consumers who prioritise functional efficacy and ingredient knowledge.

“This trend, summed up by the mantra ‘(my) knowledge is power’, reflects an evolution towards intelligent, personalised practices that draw on personal knowledge and technological advances,”
We can expect to see an increase in the number of devices offering immediate analysis and results.

“In the future, this trend will lead to a personalised beauty revolution, driven by technological advances and a new wave of informed consumers. As Generation Alpha consumers reach adulthood, their comfort with AI and virtual experiences will transform the beauty industry. Augmented reality glasses will become an integral part of daily routines, offering real-time advice on make-up application, reminding users to reapply SPF and …