Artificial intelligence is now capable of generating text, video and images on demand. This technology can be beneficial to business, but do the French want it? To find out, the Talan consulting firm commissioned the IFOP polling institute to carry out a barometer.
The survey was conducted among a sample of 1103 people. Interviews were conducted between March 26 and 28, 2024.
Generally speaking, respondents have already heard of generative AI (78%). However, only 43% know exactly what it is. Even more marginally, only 32% actually use it.
The majority of users (66%) use Chat GPT to generate texts.
AI at work
48% of respondents say their company encourages the use of such technology (versus 37% who say the opposite). 36% of panellists explain that they have not informed their direct line manager that they are using generative AI in their day-to-day tasks.
But is the use of such a tool adapted to the world of work? Respondents explain that it would be useful for:
• Automatic creation of formulas in spreadsheets (Excel, Google sheets…)
• Transcribing meetings with automatic summary generation
• Summarizing internal and external documents and reports
• Agenda optimization
• Automatic CV rewriting
• Creative content generation (images, videos, sounds, etc.)
• Computer program generation
• Semi-automatic report writing
• Content creation for communication services
• Training content generation
• Semi-automatic writing of e-mail replies
• Automatic generation of PPT presentations (slides)
• Customized learning for new disciplines (strategic …
