According to a recent research from the market research firm Mintel, subscription services are shaking up the men’s personal care market making an impact on men’s shaving. As men’s facial hair is growing more socially acceptable, this could be an opportunity for new boxes offers.
New research from Mintel reveals that men’s facial hair is growing more socially acceptable as 41 percent of US men who use shaving products don’t shave daily, including half of men age 18-24 (50 percent) and those age 45-54 (51 percent). What’s more, nearly one quarter of men (22 percent) agree that facial hair, including beards, is fashionable.
For the nearly one third of male shaving product users (31 percent) that don’t feel well-groomed without a shave, Mintel research shows that more than a quarter of men (27 percent) use a professional service, such as a barber, for shaving. Additionally, 20 percent of men age 18-34 use pre-shave preparation products, including oils or creams designed to soften beards for a closer shave.
“A new approach toward facial hair grooming among younger consumers has directly impacted the men’s personal care market. Not only are we seeing an attitudinal shift in the frequency of shaving among men, which is lessening the stigma around facial hair, but we’re also seeing men take pride in their facial hair, resulting in a willingness to invest time and money in maintenance,” said Margie Nanninga, Home & Personal Care Analyst at Mintel. “Despite the fact that many …
