According to the Kline study and consulting firm, at the end of 2012, tendencies in the overall beauty industry suggest a continued recovery of the market following the recession. While the robust numbers on the global level are driven by the emerging markets, the mature markets post steady growth in almost all industry segments.
Professional Sectors
Nail care has been one of the fastest growing categories in professional salons. Professional nail care accounts for almost 11% of the global nail care market. The nail industry got a huge shot of adrenaline with the introduction of over 30 important new gel-brands in the past two years, and gel products continue to rise in popularity. Kline estimates that professional nail polishes and gels (those used in salons) will grow close to 30% globally in 2012.
The professional skin care products market sees some contradictory numbers in 2012. While in Europe in 2011 the market posted 4.0 % growth, growth is estimated to be below 2% in 2012, affected by the difficult situation in southern Europe. The professional skin care market is buoyed by growth coming from the east, particularly Russia. In the United States, a modest 1.3% from 2011 will be maintained in 2012.
Beauty Devices
According to Kline’s findings for 2012, the market for at-home beauty devices posts a robust growth of over 19% in the United States. Sales are driven by higher priced devices with prices tags of $150.00 and up. Equally imperative for sales boost are the venues showcasing at-home and portable skin …
