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Quel est l’avenir de la parfumerie
Thursday, June 9, 2022Trends

Kantar Footprint 2022: What are consumers' favorite brands?

Kantar Footprint 2022 : quelles sont les marques préférées des consommateurs ?

For the past ten years, Kantar (a forecasting agency) has been compiling a list of the consumer brands most appreciated by consumers. This ranking highlights manufacturers with a global presence (present on at least two continents) and a penetration rate of at least 1%.

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The Kantar Footprint ranking covers all industries. It covers all “consumer” sectors.

Top 50

Among the brands preferred by consumers worldwide are, in order:

• Coca-Cola
Colgate
• Maggi
Lifebuoy
• Lay’s
• Pepsi
• Nescafé
• Indomie
Dove
Sunsilk
• Vim
• Nestlé
• Knorr
• Brooke Band
Lux
• Sunlight
• Downy
• Kinder
• Kraft
• Oreo
• Heinz
• Sprite
Dettol
• Danone
Head & Shoulders

Pepsodent
• Close-up
• Cheetos
Nivea
• Doritos
Rexona
• Dr. Oetker
• Bimbo
• Quaker
• Fanta
Palmolive
Pantene
• Tide
• Barilla
• Ajinomoto
• Mc Cormick
• Comfort
• Lipton
• Milka
Pond’s
• Hershey’s
• Gatorade
• Philadelphia
• Activia
• Milo

Nice performance of cosmetic brands since they occupy more than one fifth of the ranking.

Focus on beauty

The hygiene/beauty brands most chosen by consumers, worldwide, are :

• Colgate
• Lifebuoy
• Dove
• Sunsilk
• Lux
• Head & Shoulders
• Pepsodent
• Close-Up
• Dettol
• Nivea

• Rexona
• Pantene
• Palmolive
• Pond’s
• Safeguard
• Garnier
• Gillette
• Always
• Crest
• Oral-B

Top …

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