More than a simple trend, bulk sales (or refills) meet the expectations and needs of a part of the population. But this distribution method, relatively new for the beauty sector, requires a certain expertise. That’s why some service providers offer support to cosmetic brands. Jean Bouteille is one of them. Manon Carpentier, Marketing and Communication Manager of the company, explained to CosmeticOBS the different steps to go to bulk.
With its highly sustainable profile, refills are appealing to more and more consumers. But for professionals, it’s not always easy to know how to start selling products in bulk. That’s why Jean Bouteille has created Bulk for brands, a program to support brands. The objective is simple: to develop and design adapted equipment for all types of products (food, cosmetics, detergents).
Transition to bulk: the steps
Discovering the customer’s needs
This first phase allows to understand the brand’s expectations regarding bulk distribution, the market, the compatibility of equipment and potential development needs.
“We have a two-step discussion. We analyze the request and come back with an answer on the feasibility and the necessary steps for a good development.”
Testing of products in bulk format
“We qualify the needs according to the cosmetics. We help the brand to switch to the Bag in Box (BIB) format and test its care products in order to measure the feasibility and the quality of the service via our different bulk distributors. This step is very important to define the specific developments to be planned according to the viscosity of the product and the family of secondary and primary containers.”
For the bagging of BIBs, …
