Metaverse, Web3, NFT… all new terms that presage a disruptive digital future and that brands are seizing upon to create innovative customer experiences. But what do the French think of these new strategies initiated by manufacturers? OpinionWay’s survey for La Retail Tech has set out to answer this question.
The survey was conducted between March 1 and 2, 2023. 1008 French people were interviewed online (using a self-administered questionnaire).
Motivations
Many brands offer immersive experiences through the Metaverse.
According to the respondents, it is a way for these companies to:
• Make a profit (48%)
• Give themselves a modern image (45%)
• Attract new customers (44%)
• Collect consumer data (38%)
• Expand their audience (32%)
• Differentiate themselves from other brands (28%)
• Build customer loyalty (22%)
• Remove sample offers (9%)
Trend or ephemeral?
According to the French, artificial intelligence (such as GPT chat) will become more important in our daily lives (63%). They think the same thing about virtual (61%) and augmented (59%) realities. On the other hand, 51% believe that Metaverses and other virtual worlds are just a fad that will quickly fade away.
While more and more brands believe in the power of virtual spaces to engage consumers, a majority of French people still have trouble believing in the concept.
And if it is still too early to know who is right, one thing is sure: manufacturers will have to redouble their efforts to make the Metaverse attractive and understandable if they want …
