For several years, beauty boxes have been gradually entering the cosmetics market. And it works! So much so that the Glossybox brand recently published a study announcing the profitability of their box. A first in the world of cosmetics. The Observatoire des Cosmétiques has therefore studied this growing phenomenon and offers you an overview of the main existing beauty boxes.
But by the way, what is a Beauty Box?
The principle is simple: each month, a new box is deposited directly in your mailbox. Inside there are five, ten, fifteen products in travel format or real size gathered around the same theme or associated with a season. A practical concept to discover a new brand or a product that you wouldn't normally buy. There are some for everyone and for all budgets, here is our selection :
Birchbox : First international beauty box Nationality of origin : American. Rhythm : monthly. Inside : between 4 and 5 make-up or skincare products, in travel format + Birchbox magazine + points to accumulate in order to be able to buy products on the brand's website. And how much is that? Several possible subscriptions: - monthly subscription without commitment at 10 € per month (+ 3 € shipping costs), - annual subscription at 120 € per year (shipping included).
My sweetie box Nationality of origin : French. Rhythm : monthly. Inside : between 4 and 5 products with always one in real size, 1 accessory and 1 tuto sheet with the contents of the box and beauty tips. And how much is that? …
