The hygiene brand is known for its strong stance against discrimination against women. And for its new awareness campaign, Dove has conducted a survey to find out the impact of beauty diktats on the economy of the United States. The brand’s goal is to show that physical standards are a real public health issue.
The report was conducted in consultation with researchers from the Strategic Training Initiative for the Prevention of Eating Disorders “Discrimination based on appearance (weight, skin color, hair texture and style) has catastrophic consequences for girls, women and society as a whole,” Dove explains. “Each year, these dissatisfactions cost the state $501 billion.”
In this study, researchers link the deep-seated complexes generated by societal codes to the problems they induce (depression, hospitalization, obesity, precarity and incarceration).
For example, hair discrimination affects 5 million people in the Black community in the United States. Black women are 3.4 times more likely to be considered unprofessional because of their hair. And this has a real impact on the economy.
“We are on a mission to change the codes of beauty for future generations through the Dove Self-Esteem project. To date, we’ve reached more than 82 million young people in 150 countries, but we can’t reverse the devastating cost of beauty ideals alone. Get involved and take action,” the brand hammered.
