According to Euromonitor, four top trends in skin care are seen in 2015: technology and beauty devices, Asia’s beauty influence, niche becoming mainstream, animal testing ban… this is what must be considered this year to be in good cosmetic movement! An analyst insight by Nicole Tyrimou.
While new product development in skin care has been as active as ever in 2014, it was Estée Lauder’s acquisition sprint that stole the limelight. After a couple of inactive years, the premium player acquired two US niche skin care brands (GlamGlow and Rodin Olio Lusso) in the space of two months. Unilever followed suit with the acquisition of British natural skin care brand REN in early 2015 indicating that this is the year of niche. In addition, Asia’s beauty influence in skin care is becoming increasingly stronger, from innovation to multi-step routines, and the continent, with South Korea in particular, is increasingly regarded as the holy ground of skin care innovation. Finally, 2014 had been a good year for organisations pushing for cruelty-free cosmetics, a trend expected to continue in 2015, as India banned import of cosmetics tested on animals, while China stopped mandatory animal testing for locally-manufactured cosmetics.
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Top Four Trends in Skin Care in 2015
, Euromonitor, 15 April 2015.
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