Are consumers still attracted to “clean” and responsible beauty products? Do they prefer certified skincare products to conventional alternatives? To find out, beauty box distributor Blissim conducted a survey of a sample of 3094 French women.
This survey was conducted in March 2023.
Ecological awareness
For 74% of respondents, it’s important to use beauty products that are non-toxic for the environment.
For French women, green cosmetics rhyme with:
• “Clean” ingredient list (47%)
• Attention to animal welfare (36%)
• Strong ecological conscience (35%)
• Strong social commitments (31%)
However, 55% can’t tell the difference between a clean, organic, vegan or natural product.
An offer of interest
51% of those surveyed said they had products of this type in their routines. But only 14% use only natural products.
Very often, the transition to “green” is made first through food and then through cosmetics. 29% of French women are in this situation.
But natural beauty doesn’t necessarily get good press from the panel as a whole.
For part of the sample, this segment is too expensive (30%) and lacks variety (12%).
The importance of labels
Mistrust, mistrust! Consumers don’t necessarily trust manufacturers.
That’s why the presence of a label on packaging triggers a purchase for 63% of French women. 19% systematically read the ingredients list, and 56% use Yuka.
Ecological awareness, sensitivity to animal issues, product safety… these are just some of the factors driving French women …
