Eurostaf, the survey, advice and sector specialist firm that belongs to the daily Les Echos group, releases a study about the French retailing network for perfumes and cosmetics.
On this market characterized by an intense competition between retailing networks, it is of the utmost importance for the retailing brands to differentiate, both by the offer and by the services and retailing concepts. Further, the retailing networks invest in the customer-relationship, to increase the average consumer basket and the overall knowledge of every customer.
“The retailing network of perfumes and cosmetics in France,”
Eurostaf, 1950 €, 130 p.
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Abstract of the study (in French): click here
