The year has not yet come to an end, but the forecasting agencies are starting to share their visions of the trends that will impact 2023. Mintel has just published its global trends report for 2023 and the tone is set: more than ever, consumers are thinking about themselves, their well-being and their purchasing power.
Mintel has identified five movements by observing the behavior of the general public internationally and in different sectors.
Me mentality
After being subjected to the collective effort during the health crisis, the general public needs to find itself. In fact, 44% of young Americans say it is more important to enjoy themselves now than before the pandemic.
So there is a desire to catch up, to strengthen oneself and to think about oneself. “Manufacturers are quite capable of helping citizens in this quest. We see many cosmetic brands emerging on the holistic segment. Some of them even offer products focused on spirituality.”
Power to the people
What if customers were involved in the design of the products they buy? 41% of Britons believe that direct contact with manufacturers is valuable.
To collect ideas, brands can set up digital tools. This also allows citizens to follow the progress of the project.
Hyper fatigue
Between the health, geopolitical, climatic and economic crisis, citizens around the world are at the end of their rope and are overwhelmed on all sides. Americans report feeling (in the past year) stress (49%), anxiety (38%). Another 20% have experienced burnout.
The general public will therefore continue to …
