What if the beauty industry gave back more to nature than it took from it? It is from this premise that R3 Imaginable, a firm specialized in CSR support, has theorized the concept of regenerative cosmetics. For the agency, this circular economy model is a viable and sustainable solution to environmental issues. R3 Imaginable has published a file, in collaboration with the CEW and Bpifrance, to present the basics.
“The IPCC and IUCN reports are unanimous: we have 10 to 15 years left to make major changes. A nanosecond on the scale of the Earth, barely a generation on a human scale,” comments Thomas Busuttil, Founder of R3 Imaginable. “The concept of regeneration was born out of this emergency. Out of this urgent need to rethink and recreate our future if we do not want nature to remind us of the imperative rules of balance. Aware of the very high level of ambition inherent in this concept, we wanted to explain what it implies for companies, but also to give you methodological and practical keys to use.”
Basics
Today, the planet is facing many environmental and societal issues such as:
• River and ocean pollution
• Intensive agriculture and soil degradation,
• Climate change
• The endangerment of biodiversity
• Social inequalities
• Over-consumption
“All these issues have led to the emergence of the concept of regeneration. A legitimate, obvious and relevant ideal since it questions the positioning of man as a predatory and utilitarian species in his relationship with nature.”
From responsibility to regeneration
In its study, R3 Imaginable shows that CSR has evolved over the last 30 …
