The announcement was made in a press release on January 2, 2018. These two French SMEs are joining forces to gain market power in a market dominated by a few giants…
Communiqué of the Phocéenne de Cosmétique
Driven by strong growth (+47% in sales from 2015 to 2016), La Phocéenne de Cosmétique, better known for its Le Petit Olivier brand, is now acquiring the Lovéa brand.
This acquisition will strengthen the position of Phocéenne de Cosmétique in an extremely competitive market, dominated by a few giants. The new entity benefits from the pooling of know-how, research and development, and production methods. Thanks to this alliance, La Phocéenne de Cosmétique is extending its skincare offer to sun products.
The acquisition of the Lovéa brand by La Phocéenne de Cosmétique combines two French skills. Producing in France enables optimal quality control throughout the production chain,
while safeguarding 80 jobs, 40 in Revel (Haute-Garonne) and 40 in Millery (Rhône).
