Anti-aging is the single largest product type in the global personal care market and a key growth engine for the entire industry. It has been outpacing the total beauty growth; higher priced luxury brands, which include many anti-aging products, showed the largest gain last year. The Kline study and consulting firm has carried out a study of this market in the United States in 2012.
Why is anti-aging performing so well?
• Emphasis put on youth, while population’s average age is creeping upwards
• Perception that looking attractive leads to greater opportunities
• Consumers invest in themselves to be more marketable
• Great skin is the ultimate status symbol and moves from face to the whole body
• Good ingredient stories and products with visual results
• Non-invasive procedures going mainstream
• Devices accelerate the results
• Men’s interest growing
Where do the growth opportunities lie?
Professional Skin Care – Anti-aging is the #1 skin care concern in the professional skin care market in most of the regions examined by Kline. Injectables, such as Botox, Juvederm, Perlane, and Restylane, are gaining in popularity.
Naturals – A number of some very effective natural anti-aging treatments are available now on the market. Formulators are increasingly seeking to use botanicals as substantiated functional ingredients. Natural-sourced biotechnology products are also benefitting from the naturals growth, while biotechs are crucially considered as natural by consumers and they often offer equally desirous high efficacy.
Ingredients – Ever-evolving consumer behavior is driving innovation in active ingredients. They desire to see visible results and have raised expectations for genuine efficacy of personal care …
