There’s no need to shy away from new technologies. On the contrary, they have their place in the beauty business. At least, that’s the premise defended by Andrew McDougall, Director of Mintel’s Beauty & Personal Care division, at the 2024 edition of in-cosmetics Global.
Will machines replace humans? The rise of artificial intelligence and other such tools is unleashing passions. According to the expert, public opinion is rather favorable to new technologies. “40% of Finnish adults think that they will mainly benefit society (as opposed to 21% who disagree),” he points out.
However, some people fear that AI will take over. 61% of Colombians are afraid of being forced out of their jobs by such technology. “It’s therefore important that the brands that use it adopt a pedagogical posture. AI should be used to help automate tasks, but certainly not to supplant humans and their creativity.”
Digital at the service of people
According to Mintel figures, 49% of Chinese believe that AI-generated suggestions are more authentic and reliable than those provided by humans. “AI can also be used to target the new generation. For example, 78% of young Indians say chatbots make it easier to buy products online, as well as the customer journey,” comments Andrew McDougall. “Virtual trials and online skin diagnostics are also very interesting. They enable targeted recommendations to be made to Internet users. Today, 62% of Americans are attracted to hyper-customized cosmetics, and 28% would be willing to pay more …
