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The unmissable event of this year
Wednesday, September 3, 2014Trends

Organic cosmetics: the market by 2020

© Thinkstock/L'Observatoire des Cosmétiques

According to a recent study by Grand View Research, the global market for organic personal care is expected to reach USD 15.98 billion by 2020. Increasing consumer awareness regarding the benefits offered by organic products is expected to be a key factor in developing market demand over the next six years.

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Organic personal care market envelops a wide range of products including skin care, hair care, oral care, cosmetics and other niche segments. Major characteristic of this market, which also acts as a major pull for consumers, is the natural appeal of its products, with limited or no synthetic input involved in all processes of manufacturing.
A major factor responsible for the growth of this market is the rising consumer awareness of health and safety risks posed by personal care products. In the wake of concerns over the use of synthetic chemicals, consumers have been shifting their focus to organic products. Moreover, the cause of green consciousness for reducing carbon footprints has fuelled the demand for this market.
In addition to all these factors, changing lifestyles and rising disposable income of consumers have been driving the growth of this lucrative market. New products and extensively efficient distribution channels have also aided market penetration and growth.

Skin care was the largest product segment in terms of revenue in 2013, and accounted for over 32% of global revenue, estimated at USD 2.73 billion, growing at a CAGR of 9.8% from 2014 to 2020.
Hair care was the second largest product segment and accounted …

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