Pinterest is one of the most trend-setting social networks. For Internet users, it’s a goldmine full of inspiration. The platform took a closer look at the most popular searches to highlight the key trends for 2022.
The Pinterest Predict report provides insight into consumer desires and expectations. All sectors are concerned, including cosmetics. To compile this report, Pinterest analyzed searches conducted on its platform between October 2019 and September 2021.
All that glitters
The young people of Generation Z want to stand out. For them, there is no question of remaining anonymous, they like to be noticed. And that necessarily involves their appearance.
That’s why they like to adorn themselves with glitter. On the teeth, ears or nails, it must shine.
Thus, searches for pedicures with glitter have increased by 150%.
Evasion at your fingertips
Traveling has become more difficult since the health crisis began. To remedy this problem, consumers are thinking ahead and using their nails to take to the skies. Manicure “landscape”, shooting stars, desert …
Pinterest has thus recorded a peak in searches for the following keywords:
• Galaxy nail art (+115%)
• Desert nails (+105%)
The rebellious cuts
Hair says a lot about personality. And in 2022, Generation Z is planning to make a statement. The most popular haircuts on Pinterest are:
• The bowl cut
• The mullet
• The “mohawk” haircut
Holly Volume
After years of hair tyrannies, the reign …
