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The 2025 edition of Paris Packaging Week!
Thursday, November 2, 2023Trends

"Sexual well-being" products

Les produits de "bien-être sexuel"

These days, beauty is no longer limited to the parts of the body that can be seen on a daily basis. Intimate areas have been in the spotlight for some years now. Labosphère’s Estelle Dehier takes a look at the latest developments, from “sexual well-being” products that help you to enjoy a more fulfilling intimate life to products that beautify these “hidden” areas or offer “orgasmic” shades.

Reading time
~ 6 minutes

Last month, we focused on intimate hygiene products. Necessary or not? From what age, for whom?
One thing is certain, we were indeed in the sphere of a cosmetic product as defined by European Regulation 1223/2009.

Are we still there with “sexual well-being” products? What’s on the market? What are the most unusual development requests in this area? Here’s a quick overview…

Make-up products
Eyeshadows, foundations, lipsticks… With the “Orgasm” collection from the Nars brand, it’s up to you to choose the ideal shade to adorn yourself with the right colour to radiate pleasure!
And don’t worry: these products are cosmetics, because they’re simply going to give your eyes a colour… with a very “evocative” name.

Well-being products
These products are generally offered in addition to the sex accessories marketed by the various brands, such as My Lubie or Yes for Love.…

Lubricants
This is obviously the first product that comes to mind when we think of ‘sexual comfort’ products.
Remember that depending on the claims made on the product, its status may vary. If it says “Compatible with condoms”, the product is no longer a cosmetic but a medical device. Whatever the galenic form (water-based, oily, thicker or …

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