New publication in the framework of the partnership between L'Observatoire des Cosmétiques and Business France (national public operator at the service of the internationalisation of the French economy), which focuses on cosmetic export. With the summary sheet of presentation of the Croatian market of cosmetic and hygiene products.
A market that follows the trends of other European countries
The Croatian market for cosmetic and hygiene products amounts to approximately 300 M EUR for a population of nearly 4.4 M inhabitants. It is characterised by the presence of importers/distributors, subsidiaries of major international groups (e.g. L'Oréal, P&G, Unilever, Beiersdorf) but also local manufacturers (Saponia, Neva, Annuyer…). The annual consumption of the sector's products reaches €50 per inhabitant, compared with an EU average of around €135 per inhabitant. Medium and large food stores (Konzum, Plodine, Billa) as well as drugstores/perfumeries (DM, Müller, Kozmo, Bipa, Douglas) remain the traditional channels for the distribution of cosmetic products; however, many opportunities are emerging with the development of other distribution channels such as pharmacies (independent or chain stores), beauty/spa centres within hotels or independent as well as organic product stores. Electronic commerce, although present, is a complementary channel for products which already have a physical presence on the Croatian market and which are known by Croatian consumers.
Trade balance in favour of imported products
In 2014, Croatia imported cosmetic and hygiene products with a total value of over EUR 210 million (+4% compared to the previous year), against exports with a total value of …
