The beauty and personal care industry is rapidly evolving due to continuous innovation and new product developments. Because of this, there is an increased need for gap assessment and consumer profiling to better understand consumers and their purchasing behaviour.
Moreover, consumer preferences are changing on multiple levels and challenging companies to keep up with current trends. The ageing global population, new demands in skin and hair care, shifts in spending power and increased consumer awareness of product formulation and ingredients are reflected in evolving beauty routines and attitudes of global consumers.

Health alignment in beauty

While lifestyle pressures, environmental factors and dietary habits are taking a toll on the health of today’s consumers, there is also mounting pressure to look good that crosses gender and age. The dual pursuit of health and timeless beauty offers new opportunities for beauty and personal care companies to appeal to consumers with unique product benefits and claims; however, it also presents risks for those that lag behind the trend and lose positioning among demanding shoppers.

Key findings
• Today’s time-poor consumers seek products that offer quick fixes to specific skin and hair health concerns, with measured and proven benefits.
• Consumers expect beauty products …