Identify key market trends in the beauty and personal care industry in 15 North and South American countries. This e-book outlines the five major trends in each country, pinpointing differences crucial to corporate development, marketing campaigns and product innovation.
Some Trends Highlighted in the E-Book Include:
• BB Creams have seen increased popularity in countries such as Brazil and Mexico as multifunctional face cream debuted in the market.
• Nail Products are still very popular in markets such as Argentina and the Dominican Republic.
• Skin Care in Chile is seeing new innovation through product development and technological advances.
• Direct Selling in Bolivia is relying on traditional advertising strategies such as TV commercials, print media and billboards to promote their products to consumers.
For further information
• This e-book
can be downloaded for free from Euromonitor International site
.
