Are children born from 2010 going too far in their use of beauty products? That’s what Dove seems to think. The brand has just launched a new prevention campaign, broadcast exclusively on TikTok (the platform young people love), to warn of the danger to which children are exposed when they use cosmetics with formulas not adapted to their skin.
They’re still just kids, but they do everything the grown-ups do… and that’s exactly the problem.
More and more children, accustomed to surfing social networks since their earliest childhood, are consuming content not intended for them: beauty magazines are one of them.
To follow in the footsteps of their elders, younger children are beginning to develop elaborate cosmetic routines.
The phenomenon is gaining so much momentum that all you have to do is type #SephoraKids on TikTok (the nickname given to these children fascinated by beauty) to see videos of pre-adolescent girls browsing the shelves of major perfume stores to discover new products.
The problem is, they’re using products, often anti-ageing, that haven’t been designed for their skin types.
A dangerous phenomenon for mental health
While imitating adults can be fun from time to time, Dove takes the subject very seriously.
According to a recent study conducted by the brand, the issue of aging is a concern for 53% of girls aged 10 to 17.
A further 23% consider cosmetic surgery as an effective solution to the signs of aging.
Faced with these rather worrying results, Dove launched “The Gen A anti-aging skin care talk” on TikTok, in partnership with …
