The idea is very simple, and summed up by Janet Nudelman, from the "The Campaign for Safe Cosmetics" association, " If the nation's biggest retailers commit to stopping selling cosmetics with toxic chemicals linked to disease, manufacturers who want to keep selling to those retailers will comply. There is a rich history of retailers using their purchasing power to effect positive market change. When retailers said no to BPA in baby bottles, the market responded."
Further, if the distributors are reluctant, consumers may push hard, with their own purchasing power. For instance, they may boycott those, which would not make efforts enough. In fact, an example when the till controls the ethics …

The association has reviewed the main actors of the cosmetics distribution in the USA, from Whole Foods Market to Macy’s, comprising Walgreens, Walmart, Target or Costco.
In this study, began in 2011, it included questionnaires for the distributors on their policy to choose products, researches on the Internet and in shops, in which volunteers thoroughly checked the lists of ingredients of the available products. Among the most “targeted”: the formaldehyde releasers preservatives, hydroquinone (banned in cosmetics in Europe, but not in the USA), oxybenzone (an allergenic sun …