Virtual trial modules for cosmetics used to be seen as a fun experience for consumers. Today, these tools have proved their worth, and are valuable assets in the sales strategy of beauty professionals. According to Sylvain Delteil, General Manager Europe & VP Business Development at Perfect Corp (a provider of augmented reality solutions), investment in this type of technology is no longer really a question for brands, but a necessity.
At a time when the trend is towards hyper-customization and efficiency, offering solutions to help the general public make the right choice is an ingenious idea.
This is precisely the role of Perfect Corp. The company, founded some ten years ago in Taiwan, has developed “virtual try on” (VTO) modules using augmented reality.
From the comfort of her salon, the consumer can try on as many shades of lipstick, blush or eyeshadow as she likes.
The company has also ventured into skin diagnostics. It offers a scan that maps 14 different criteria (via the Internet) to analyze the epidermis. “Our AI was designed on the basis of over 70,000 medically evaluated images”. This technology has won over major cosmetics names such as Avène and Valmont.”
To imagine all these connected solutions, Perfect Corp can count on an armada of 170 developers… no less!
VTO: to go or not to go?
Is it really worthwhile for manufacturers to get involved in virtual testing? For Sylvain Delteil, the question no longer arises. For those skeptics who think the expert is preaching to the choir, he has a ready answer. “Augmented reality tools are taken for granted by the biggest cosmetics groups. Most …
