Fall 2011 has been exceptionally warm. CLIMPACT, the European leader of the Business Climate Intelligence, and SymphonyIRI Group, a specialist of the follow-up of the market of consumers products, have surveyed 300 such consumers products. The result: soups, down, deodorants and shower-gels, up!
The end of Fall 2010 had been extremely cold. Snow began to halt the traffic all over France. In 2011, it is exactly the contrary! This autumn has been especially warm, with average temperatures higher by 2°C than the last year’s, even by 5°C during the last week of September.
Based on the observation that weather has an impact on the way consumers … consume, CLIMPACT and SymphonyIRI Group have surveyed this impact on the sales of consumers products in Autumn 2011, and let us know the trends:
• The warm weather has had a positive impact on the consumers products sales, in the order of 0.4%.
•The main increases in Autumn 2011 concern sugared frozen foods (+22.3%), including +28.9% for single-serving ice-creams, drinks (+2.8%), including +6% for beers and ciders, household products (+1.4%), deodorants (+3.3%) and shower-gels (+2%).
• On the other hand, with this same weather, the main decreases are groceries (-0.7%), salted frozen foods (-1.2%) and dairy (0.7%).
• During the last week of September, almost hot, the market for beers has increased by 35%, while the soups’ dwindled by 20%.
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Weather conditions are an important factor in the way consumers buy, as significant as an …
