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Tuesday, June 4, 2024Trends

CSR: a new dynamic for industry

La RSE : nouvelle dynamique des industriels

For the past three years, Vendredi has been conducting a CSR barometer to measure the concrete practices implemented by manufacturers. The key finding of the 2024 edition is that a majority of companies are accelerating their transition towards greater responsibility and sustainability.

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Kantar, a survey and polling institute, carried out the processing. 940 companies (all sizes and sectors) were interviewed between February and March 2024.

CSR is a theme to which manufacturers are devoting more time.
78% of companies surveyed confirm that they have a dedicated team (versus 70% in 2022). “76% devote a budget to CSR (versus 68% in 2022). Team size and monetary envelopes are also increasing, even if the resources allocated are still perceived as insufficient,” adds Vendredi.

Furthermore, social and environmental responsibility is seen as an important aspect of corporate strategy. In 70% of cases, it is attached to the executive committee. “In fact, the Comex is the stakeholder most involved in the subject: it is the driving force in 93% of respondents.”

The environment, a key issue

The planet is the central issue for CSR policies. “It’s the number-one theme for raising employee awareness, but also a subject around which actions are increasingly structured: 68% of companies claim to have carried out a carbon assessment, compared with 47% in 2022. Biodiversity protection is also an emerging environmental issue: 32% of manufacturers are tackling it, and 30% are planning to do so.”

Well-being at work

CSR is not …

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