The explosive growth in sales of professional nail care products outshined resilient but modest growth rates in other cosmetics categories, posting over 25% increase globally in 2012, according to the Kline study and consulting firm. Compared to other beauty treatments, these services remain affordable indulgences, which are driving greater consumer demand.
Kline's report closely examines the latest products, key trends, and emerging technologies triggering growth on the professional nail care scene.
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Contrary to the waning performance of some other professional care segments, the limping economy is fueling industry growth by prompting consumers to enjoy and indulge in a little affordable luxury,
” observes Agnieszka Saintemarie, the report's project manager. “
Moreover, fashion trends are favoring nails with nail-art fashion transforming women’s nails into stylish accessories, supported by an encouraging flood of innovative, fashion-forward nail-care products
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The introduction of over 30 important new gel products in the past two years—consequently raising the recognition of gel products—has also spurred the market’s strong performance. However, in some countries such as Brazil, nail gels are not as popular as nail polishes, which are more affordable. Gel products continue to grow at a stellar rate, posting nearly 30% growth in 2012.
A trend of express nail bars, which has sprouted up in larger U.S. cities, also has become commonplace on Europe's high streets in recent years. In the United Kingdom alone, the number of nail bars increased by 20% in 2012. In the United States and more frequently in Australia, salons are offering young …
