Are consumers making peace with their age? A recent study conducted by Harris Interactive (for the Observatoire Cetelem) shows that the French no longer want to erase the signs of time and are advocating self-acceptance.
This survey was conducted (online) from November 17 to 21. A panel of 1018 French people, aged 18 and over, was constituted.
Age is in the mind
For the respondents, health is the most important criterion when one gets older. They want to stay in good physical condition (62%). Only 12% say that to age well, you shouldn’t have too many wrinkles.
The importance of a healthy lifestyle
Accepting to get older is one thing, but the French value their autonomy and health. To stay in shape, they believe it is important to sleep well (97%), exercise (96%) and eat a healthy diet (95%).
What about beauty products? The figures revealed by the study show that the French doubt the usefulness of anti-aging treatments and food supplements. “This judgment is clearly gendered. Women are much more confident in the effectiveness of cosmetics than men (60% versus 35%).”
Despite this feeling of mistrust, the French spend an average of €157 per month on this type of product (€206 for women and €109 for men). They are also 31% to have treatments in institutes.
What about aesthetic medicine? Surgery is a radical way to reduce the signs of aging. However, 73% of …
