During its Beauty study, the French polling organization IFOP interviewed more than 8,000 women: this study was made in a mature market (France) and two emergent ones (China and Russia), in order to identify the main issues of the relationship between women and their bodies, and to highlight the opportunities of innovations for the main actors of this sector.
The polling organization IFOP interviewed a sample of more than 8,000 women in France, China and Russia, to determine which the most important areas of their bodies are in their own opinions, which ones they like the least, and the ones for which they would be ready to spend more.
"The conclusions of this study allow for the explaining of underlying trends, such as the impressive growth of plastic surgery in China," explains Laure Friscourt, the Director of the Beauty sector in IFOP. "Further, they bring to light true opportunities for business and innovation to be explored by the manufacturers, for instance, on the hair products market in Russia."
Thus, Chinese women are more prone than the French and Russian ones to say they are ready to spend more for several parts of their bodies: 58 % would spend more for their bellies, 40% for their breasts, and, above all, a Chinese woman out of four is ready to spend more for their faces. It comes as no surprise, eyes, especially involved in plastic surgery in China, are considered as the most important part of the body by 63% of the Chinese women.
On the other hand, they regard their …
