Every new year has its own trend. Spate, an online data analysis platform, has taken a closer look at the most popular searches carried out on TikTok and Google by Internet users according to different product categories.
In its latest report, Spate lists trends in the skincare, hair care, make-up and fragrance segments.
Skincare
Products whose demand is likely to increase include:
• Lip oils
• Cleansing oils
• Anti-pores products
• Skin barrier protection
• Products for mature skin
• Hyaluronic acid moisturizers
Spate also listed the benefits that consumers are particularly looking for at the moment.
They want products with SPF, instant effect and proven safety (for skin and the environment).
Consumers’ main concerns are:
• Uneven skin texture
• Eczema
• Fungal acne
• Depigmentation
• Hormonal acne
• Skin aging
• Visible pores
Hair care
Consumers are currently focusing their attention on certain types of products. They are particularly attracted to treatments that will promote hair growth, help gain density or cleanse the scalp.
Make-up
When it comes to make-up, the trend is towards:
• Silicone bases
• Complexion waters
• Stick bronzers
• Setting powders
Consumers are looking for long-lasting products that give their complexion a glow. As in the skincare segment, they want their make-up to be formulated with SPF and to be moisturizing.
Before buying anything, they make sure that the product in question is compatible with their skin type …
