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The unmissable event of this year
Tuesday, February 25, 2014Trends

Your next toothpaste: chocolate or vanilla?

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In a move that would seem to satisfy the dreams of the small child in all of us who hated brushing their teeth, Crest (Procter & Gamble) has recently launched the Crest Be product line, which includes “unexpected flavors with refreshing cleansing benefits”.  One of those unexpected flavors is Mint Chocolate Trek, a bold and unique offering, especially considering that the chocolate is not usually the first thing that consumers associate with hygiene. Will it work?

Reading time
~ 3 minutes

Some answers by Mintel to be found on Toothpaste for dessert: Crest launches chocolate flavored toothpaste , in Mintel Blog, Personal Care, Trend Observation, February 20th, 2014

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