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The 2025 edition of Paris Packaging Week!
Thursday, October 17, 2024Products

All-in-one care

Les soins "couteau suisse"

These all-purpose creams and balms for the whole family (children and adults) are really all the rage at the moment! It’s all about skip care and minimalist beauty routines (a single product for the face, body, hands…)! They are now available in clean or certified organic versions. Their generous format and low price is a real plus!

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The latest creations in supermarkets…

Multi-zone, multi-audience, multi-use… until now, these universal skincare products have been the preserve of the most popular brands in supermarkets, such as Nivea (the latest creations for the festive season, with gingerbread or snow-capped decorations: Nivea Crème, 150 ml, €2.90, available from November to December 2024) or Mixa (among the latest creations: La Crème Fraîche et Fondante with pure hyaluronic acid from Mixa Expert Peaux Sèches, 400 ml, €5.80, which can even be used on babies, or Pommade Ultra-Réparatrice Cica Réparation 10-en-1 from Mixa Expert Peau Sensible, 150 ml, €8.50).
They’ve been moisturising, nourishing and soothing young and old alike for almost a century (the iconic blue Nivea box has been around in France since 1932)!
But they’re becoming a real trend this autumn with ecological or dermatological versions such as those from Lovea or Laboratoires Vendôme (part of the La Phocéenne de Cosmétique group).

Lovea has just launched its Nuage de Coco Moisturising Cream for Face, Body and Hands in one of the first refillable jars (made from 100% recycled materials) in supermarkets (200 ml, €8.99; refill 200 ml, €6.99).
The refill is sold in a lightweight cardboard box made from sustainably …

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