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The 2025 edition of Paris Packaging Week!
Monday, February 19, 2024Products

Make Up For Ever launches HD Skin Hydra Glow, a new imperceptible skincare foundation

Make Up For Ever lance HD Skin Hydra Glow, un nouveau fond de teint soin imperceptible

The professional brand has come up with a new fluid foundation that brings together all the latest trends: a skincare base (as moisturising as a mask!), a super-natural, imperceptible finish (my skin looks better!) and… 38 shades!

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Make Up For Ever unveils the first radiance foundation to offer the same moisturising action as a mask: HD Skin Hydra Glow, Imperceptible Care Foundation (30 ml, €42).

This fluid-textured radiance foundation for normal, dry, mature and sensitive skin is inspired by the secrets of makeup artists behind the scenes. These radiance pros are used to preparing the skin with a moisturising fabric mask before applying make-up. As a result, skin is plumped up and make-up does not mark wrinkles.

Enriched with an exclusive complex (Hydra-Skin Booster, an innovation based on biopolymers infused with glycols and hyaluronic acid), this new foundation is 86% moisturiser, which “improves skin radiance as effectively as a moisturising mask”.
The results are visible both instantly and after prolonged use.
Thanks to these benefits, you get a fresh, radiant complexion.

Another advantage of this comfortable formula is that it is perfectly suited to the eye contour area (where make-up is most visible, due to the thinness of the epidermis). With no transfer, it provides enough coverage to correct dark circles while leaving a natural finish.

Available in 38 shades, it’s impossible not to find the shade that matches your skin tone! The packaging is eco-designed, with …

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