After the dermatological bar, the milk and lotion pair, the refreshing jelly, the cleansing lather and, more recently, wipes or micellar water, oil makes a come (back) in the ritual of the face make-up removing.
Blends of oils used for massages, body care, face, hair and cuticles moisturization, or to soften bath water, are quite common. They are now linked to make-up removing.
This is a new habit, at least in Western countries, more than a brand-new kind of product. Asian women, known to provide their faces with a precious and important cleansing step (they are at the root of the layering technique, i.e. a ritual of several layers of cares, every morning and evening) use oil-based make-up removers since the ‘70s.
Indeed, it is in the Rising Sun Country that Shu Uemura, inspired by the make-up artists in the ‘50s Hollywood, may have designed the first oil-based face cleanser in 1967. A well-likened formula, as, even nowadays, the eponymous Japanese brand markets in Europe no less than six different oil-based make-up removers, and has a specific website only for them.
A mild and precise make-up removing
Oil, more than milk and micellar waters, allows for the mild wiping off of impurities and water-proof make-up in sensitive areas (such as around our eyes; this area is the one that gets the most layers of textures per square millimeter: eye-contour serum, cream, foundation, powder, pen, mascara … …
