In the daily flow of new cosmetics launches, no doubt this is the one that recently stood out the most. Although the name of this Soin fraîcheur revitalisant – revitalizing and refreshing care – does not really sound innovative, it has a much more original target: the masculine sex. Of course, it is not the first to be designed for this very intimate area, but it has to be said, this cosmetic segment remains one of the most controversial. What if it were because consumers are not ready just yet?
Penises already had their own dedicated deodorants: perfumed absorbing powders such as the Comfy Boys (in passing, it is preserved with
Methylisothiazolinone
) released at the end of the year 2013, or ‘deo-care’ products always based on perfume (combined with allergenic aromatic molecules), but topped with softening and skincare actives like Freshim, launched on the market in 2013.
The masculine intimate area also had antibacterial cleansers available in the form of lotions (Toy Cleaner Antibacterial by Better Sex Essentials, Saugella Men Cleansing Emulsion) or liquid soaps (Fresh Job).
And the common point between all these products is that they promise a long-lasting clean and fresh effect to counteract the consequences of intense physical activity or a long time spent sitting at a desk or wearing tight underwear, and even to prevent any risk of infection… which implies one is always ready to guard against all eventualities without the fear of making a faux pas!
So much for the usual business of products intended for the masculine intimate area… which also counts its own specific shaving foams, and even had its anti-wrinkle testicle serum at some point… Just long enough to create a buzz, and then it was over: this product …
