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The 2025 edition of Paris Packaging Week!
Thursday, April 3, 2014Products

The new slimmers

© L'Observatoire des Cosmétiques

Hello spring ! The hunt is open… In the nets of the labs,"holistic" serums, oils (again and again) and many new active ingredients, algae, lotus and spices in the lead. The caffeine is still there but is less omnipresent… Zoom on the cosmetic novelties of the week by Ariane Le Febvre.

Reading time
~ 10 minutes

With each new spring, women expect the innovative slimming care that will help them reconcile with their bodies after winter, without believing in miracles. At a time when the skins are revealed, they especially want to find a pretty quality of skin, less infiltrated, more tonic, and wish, by buying a new slimming, a small boost, a starter effect which will help them, among others, to take control of themselves. Without forgetting the pleasure of use, because here as everywhere, they are intransigent on the sensoriality. Let's reassure them right now, 2014 is a good slimness year!

Firm with its curves

While the younger ones focus mainly on the padded aspect, the older ones want slimming products that also take care of loosening the tissues. After nutrition (see the Zoom Winter Sweetnesses for the Body ), the firmness associated with slimness is definitely the lion's share. Today's woman, says Biotherm, is certainly looking for a slim waist, but also sculpted curves and tighter skin. We're not giving up!

Close to body anti-aging, these sophisticated treatments (textures and perfumes) at high prices, distributed in the selective network, are often packaged in jars. Their rich cream textures nourish perfectly, like Body-Lift Expert, …

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