They gain in sensoriality but their effectiveness is not yet recognized as equivalent to that of conventional cosmetics. This subjective perception is largely related to their lack of immediate effects. Explanations.
A certain ambivalence
If organic cosmetic products reassure us - transparency and traceability of formulas, sensation of applying"good things" natural on the skin, precautionary principle pushed to the extreme… - they are not always"envy". Perhaps because desire and security are hardly compatible and in any desire must lurk a little danger, imaginary in any case. So is organic too kind or"altruistic" to be perceived as desirable and effective? Or simply, isn't pleasure, which contributes to the perception of effectiveness, still equivalent to that of a conventional cosmetic?
More subtle
perceptions"If organic cosmetics undeniably evolve - they specialize and"sensualize" - they are not pierced;We are as effective as others, especially in anti-aging, even if our clinical studies show exactly the same results as with conventional cosmetics. The challenge is to build consumer loyalty, so it is still necessary and always work on pleasure. Pleasure remains more than ever the great challenge and in bio, sensory perceptions are more subtle," says Christine Charollais, director of research and development at Sanoflore.
Cosmetics less"immediate"…
Sensoriality becomes the new deal of credibility. The effectiveness of a cosmetic often depends on the power attributed to it, a kind of subjective belief …
