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Tuesday, February 14, 2023Products news

Aveda launches its first styling product: Botanical Repair Styling Cream

Aveda lance son premier produit coiffant : la Crème Coiffante Réparatrice Botanical Repair

Vegan and made of 98% natural ingredients, this styling cream eliminates frizz, but above all it restructures the hair, coats it and makes it stronger.

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Multi-beneficial, Aveda’s Botanical Repair™ Hair Styling Cream (150 ml, €27) is formulated as a full-fledged treatment.
It strengthens hair, repairs it from the inside out and smoothes frizz for up to 72 hours, for smoother styling that leaves hair super soft.

Botanical Repair™ repair technology works on all three layers of hair: the cortex, cuticle and F-Layer (an invisible, water-resistant lipid layer that “seals” the surface of the hair cuticle).
Aveda’s bond-building botanical molecule (derived from corn) penetrates the cortex to strengthen and repair hair from the inside out, while adding softness and shine. Nourishing botanical blend of avocado, green tea and sacha inchi smoothes the cuticle to detangle and help prevent breakage.
Aveda’s protective complex helps restore the F-Layer to protect hair from heat (up to 230°C) and environmental damage.

Like all products in this line, its packaging is responsible (100% recycled tube made from 100% renewable energy) and its delicious natural scent leaves a light and pleasant fragrance on hair (fresh floral aroma made from certified organic herbs, flower essences, ylang-ylang, rose and marjoram essential oils).
Formulated for all hair types and textures up to 3C (from straight to very curly), this high-end cream should be …

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