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The 2025 edition of Paris Packaging Week!
Friday, October 28, 2011Products news

BB Cream: myth or reality?

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An invasion of BB Cream in the horizon (BB comes for Blemish Balm, an anti-imperfections balm) … Are we going to be all victims? It is questionable. An analysis of a phenomenon, not that phenomenal …

Reading time
~ 12 minutes

October 28, 1011
By
Mélanie Lindon

What is a BB Cream?

Different opinions exist on the origin of the BB Cream.
Some think it has been designed by a German dermatologist, Dr. Christine Schrammek. Others, as the French-Korean cosmetics brand Erborian , the first to place a BB Cream on the French market in 2009, think that Korean dermatologists have been the first designers. They created it for women who wanted to even, heal and protect their skins after a cosmetic procedure in office practices (dermabrasion, dermatological peeling, laser session …).
One thing is sure: Korean women have been huge users from the very beginning and helped to have it known. In fact, in South Korea, there are many "medi-spas", in which women go at lunchtime or between two appointments. The young generations have come very quickly to using BB Cream, interested by the multi-function formula (hence, a saving of time) that can shade the imperfections while letting the natural complexion, can treat their skins (moisturizes, nurtures, soothes) and protects it from sun, all in one application. Its light texture seems to make it less of a make-up product than a foundation. Well, we almost forgot to tell you that …

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