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Wednesday, February 7, 2024Products news

Bioderma becomes the official skin care partner of the French swimming team

Bioderma devient le partenaire officiel de la peau des nageurs de l’équipe de France de Natation

In 2024, the brand is making its expertise in biology and skin protection available to French national team swimmers (and more occasional swimmers!) through its range for dry skin: Atoderm.

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Beauty for the Olympics is here! The Naos group (Bioderma, Institut Esthederm and État Pur) is one of the first to pull out all the stops.
Bioderma is already a partner of the École du Ski Français (ESF), through sun protection campaigns for skin in the mountains, while Institut Esthederm supports the Fédération Française d’Équitation (FFE) and Rio Olympic champion rider Pénélope Leprévost, who embodies this prestigious partnership as a brand ambassador.

In 2024, Bioderma will be supporting swimmers with its Atoderm range for very dry, sensitive skin, which cares for skin exposed to the aggressions of chlorine and makes it more resistant.
The brand has immersed itself in the heart of swimmers’ skin problems to provide effective answers: moisturize, strengthen and offer the best protection to skin when it finds itself defenseless. Athletes in the seemingly tranquil liquid arena are risking their skin! In the front line of repeated training and competition, skin becomes fragile and dry, while its protective barrier deteriorates and becomes porous, causing itching, tightness and even burning sensations.

In the coming weeks, Bioderma and the FFN (Fédération Française de Natation) will unveil a program to raise awareness of the importance of skin care and the …

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