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Monday, January 10, 2022Products news

Clever Beauty launches the first refillable mascara

Clever Beauty lance le premier mascara rechargeable

Packaged in a glass bottle, Clever Beauty’s Invincible Mascara is the first refillable and recyclable mascara.

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200 brushes, that’s the number of mascaras a woman will throw away in her lifetime. Thanks to Clever Beauty’s refillable glass mascara, we avoid waste!

After La Bouche Rouge, the first brand to have created a 100% recyclable zero plastic mascara (even the brush is made of castor fiber and the wringer is made of organic plant material, but the product is non-refillable), Clever Beauty, the green brand that launched the anti-waste nail polish, imagines the Invincible Mascara, the first refillable and recyclable glass mascara, vegan and cruelty free (8,5 g, €28.90; refill, €24.90).
No need to throw everything away, we keep the brush (in nylon) and we just get the refill.

Its formula is composed of 99.98% of ingredients of natural origin (including 11.94% of ingredients resulting from the organic farming).
Enriched with organic and French active ingredients, carefully chosen to strengthen the lashes (organic sweet almond oil, organic silver linden extract, olive, carnauba, rice and sunflower waxes…), it allows you to have a stunning look without wasting resources!

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