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The 2025 edition of Paris Packaging Week!
Thursday, March 24, 2022Products news

Cologne has a new face

La Cologne change de visage

A new register for this perfumery staple that is no longer hesperidic, but woody, solar, spicy and above all deeply exotic… Tenacious and original (and always mixed), the French neo Cologne has nothing to do with an almost hygienic citrus water that punctuated the toilet. It exists in its own right and asserts its personality, transporting us to better places…

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Eternal symbol of elegance and freshness through time, Cologne is almost a mandatory exercise for a perfumer. It is often there, behind its false simplicity, that we recognize the most talented!

Among them, the king of the Cologne is certainly Jean-Claude Ellena who signed the most beautiful of them as the Eau Parfumée au Thé Vert de Bulgari which introduced for the first time the tea note (Eau de Cologne 100 ml, €87) or the Cologne Bigarade at Editions de Parfums Frédéric Malle (100 ml, €200).
He reinvents it once again for Le Couvent Maison de Parfum in the Les Colognes Botaniques Absolues collection (which claims the freshness of a Cologne and the intensity of an eau de toilette) with Aqua Mahana (100 ml, €62; 50 ml, €39; 10 ml, €10).
This floral and sunny Cologne features frangipani flower absolute, a powerful and refined flower, a cousin of the tiare, with a mysterious, musky, vanilla breath. It is associated here with black vanilla from Madagascar and ylang ylang from the Comoros, with a note of sea salts at the top.
Both fresh and voluptuous, this sweet exotic reverie transports us straight to sun-drenched paradise islands, in this case the Tuamotu …

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